Why it matters
Static pages treat every visitor the same, which leaves most of the value on the table when you already know who is reading. Generative Sites turns any page into a 1:1 conversation grounded in what you know about the visitor, account, or segment, with no replatform. Drop in a script tag, mark the elements you want personalized, and marketing teams get per-visitor copy on the sites they already run.
How it works
A single script tag handles property lookups, structured generation, and visitor deanonymization at render time. Marked elements are rewritten per visitor from the entity record (account, segment, prior behavior), with governance holding tone and claims. It works on WordPress, Webflow, AI-built sites, custom code, and authenticated SaaS, so the same personalization layer spans your marketing site and your product.